RAISING FUND BY USING YOUR STRATEGIC (BUSINESS) PLAN

What Is a Business Plan?
•A strategic written document that outlines a company's strategy, structure, operations, and funding needs.

•It answers:
 ✅ What the business does
 ✅ Who is running it
 ✅ Where it operates
 ✅ Why it needs capital

What is in a Business Plan?
1.Cover Page
2.Executive Summary & Funding Request
3.Company Description
4.Management & Operations
5.Services or Product Lines
6.Market Analysis
7.Marketing & Sales
8.Financial Projections
9.Appendices

Why Create a Business Plan?
1.Guide Strategy and Execution
2.Attract Investors or Lenders
3.Avoid operational mistakes
4.Align internal teams
5.Support decision-making
6.Prepare for scaling

Executive Summary & Funding
1.Describes business purpose and funding needs
2.States how much funding is required
3.Explains how the funds will be used

Financial Projections
1.Cash flow forecasts
2.Debt and repayment capacity
3.Sensitivity scenarios
4.Key ratios:
➤ Working Capital
➤ Debt/Equity
➤ DSCR
➤ EBITDA multiples


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